The premier center for Yoga, Urban Ashram Manila (UAM), re-launched its PROJECT Y: Practice Life campaign. Launched in April 2014, PROJECT Y is the advocacy project of UAM to introduce the benefits of Yoga to young adults.
The campaign aims to bring awareness to Yoga as an integral part of the young, modern and healthy lifestyle. Yoga is not simply a workout, but is a centuries-old practice that improves one’s body, mind and soul. Its myriad benefits extend from the physical (strengthens bones, detoxifies body, helps you sleep better), mental (improves focus, relieves stress, boosts self-esteem), and spiritual (elevates moods, reinforces positive outlook).
UAM offers Yoga classes for different benefits and fitness levels—whether you’re a beginner or advanced Yoga practicioner, athlete, or just the average person looking to de-stress, UAM has something for you.
The PROJECT Y series began with a music-Yoga party which was the first in the Philippines and since then has been its signature event. The campaign also introduced Yoga class packages made affordable for young adults.
PRACTICE LIFE is the third campaign of PROJECT Y, which took place between February to April 2015. This time around, UAM wanted to further inspire young adults by having a search for the brand ambassador of PROJECT Y—an individual that embodied the health and vibrancy of youth.
The campaign had a successful launch this April 15, 2015 at the Urban Ashram Manila, High Street Branch. An open-music Yoga party included around 60 attendants in a Yoga class led by one of UAM’s founders, Lasse Holopainen with live music by DJ Azada in the background.
The winning brand ambassador, Kenneth Laput, was also selected among six finalists, including an honorary brand ambassador, Lexie Puzon.
Kenneth is both a dancer and dance coach who complements his longtime practice with yoga.
A recent yoga practitioner, Lexie is a creative who dabbles in writing, designing and styling through her blog www.365storiestotell.com.
PRACTICE LIFE will continue to hold special classes and events. Those between 16-25 years old can avail of a UAM 10-yoga class pass for PHP 2,500 and at a discounted rate of PHP 2,200 (for groups of six) until June 2015.
Visit projecty.urbanashrammanila.com for updates.
The PROJECT Y: Practice Practice Life music-Yoga party featured a challenging Yoga class and an eventful program.
Lucky attendees got to walk away with awesome prizes from the event sponsors.
The finalists of the Project Y Brand Ambassador Search received tons of goodies from the event sponsors as well. They were dressed in Under Armour activewear from head-to-toe.
Chef Francesca’s Cupcakes Couture, Kurikipu, Jamba Juice, and Vita Coco provided various food and drinks for the event.
Special thanks to the Project Y event sponsors: Shinagawa, Under Armour, Big Day Slim Team, Crystal Beach, GrabTaxi, Vita Coco, Jamba Juice, Aura Athletica, Zen Nutrients, Tala Mala, Chef Francesca’s Cupcakes Couture, and Kurikipu.
For updates on Project Y, visit their official website or follow them on Facebook, Twitter, and Instagram.
Namaste!