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TWEETIE DE LEON FOR AVA

August 18, 2013

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AVA is the Philippines’ premier shopping site for well-loved, and hard-to-find brands. AVA is a leading e-commerce platform for premium brands and experiences in the Philippines. Our purpose is to make life beautiful through design and technology.

AVA features weekly flash sales, which help you access your favorite brands at exclusive discounts of up to 60% off. AVA also lets you enjoy a growing range of online shops, featuring a wider array of each brand’s regular products for the season. With a roster of coveted fashion and lifestyle brands from here and abroad, including Super Sunglasses, Rags2Riches and Ericson Manansala, AVA makes online shopping extremely easy.

Last May 2013, AVA.ph unveiled Tweetie de Leon-Gonzalez’s first full line of apparel and accessories: Tweetie de Leon for AVA. Aside from being a wife, a mother, a model and an entrepreneur, de Leon-Gonzalez continues to discover different sides of herself by moving online with AVA.ph, the Philippines’ #1 online destination for premium design brands. The two join forces to create the country’s first celebrity collaboration to be sold exclusively online.

“The challenge was there. It’s not something that I’ve done before,” says de Leon- Gonzalez, on why she decided to take on this endeavor. “This type of challenge posed against me pushed me to try my hand. I was nervous, but [had] fun at the same time conceptualizing it.”

The Tweetie de Leon for AVA Collection is for women who take on several roles in their daily lives, and who want to stay chic in comfortable clothing. According to de Leon- Gonzalez herself, she “has a life outside of fashion.” It bridges the gap between function and fashion. Wearing these clothes and accessories lets the woman move around and complete the task ahead, but while looking her best. Mixing and matching tops, dresses and bottoms, with various accessories from the line, allows her to adjust to the distinct responsibilities she has to take on throughout the day. Every piece in this collection is something for every way she lives.

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A few weeks ago, I modeled for the Catalogue shoot of the Tweetie De Leon Collection. It was a wonderful shoot; I got to work with the amazing Patrick Segovia (Check out his photography skills at patricksegovia.com). I especially liked the clothes – they were so comfy. (Special thanks to Ashley Flores for this great opportunity)

Here are my top picks!

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RANDIE FOLDOVER REVERSIBLE CLUTCH – BERRY & APPLE GREEN

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CHRISTINE SINGLE PENDANT NECKLACE 1

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TREKIE BUCKLE STRAP TOTE – BERRY & BROWN

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GERRIE BIB NECKLACE 1

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Check out the Tweetie De Leon Collection at Ava.ph!

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