If I had a dollar for every single time someone dines with me and asks “where does it all go?” I seriously would not need to work a day in my life. I am completely obsessed with anything that has to do with food. I know it’s the last thing you’ll think of when you look at me, but ask anyone I know and they’ll vouch for my surprisingly big appetite. Like any normal foodie, I frequent buffets, experiment with new recipes, watch food channel, and the like. This is exactly why I am very excited to share big news about my go-to restaurant for authentic Singaporean Cuisine–Boon Tong Kee!
Boon Tong Kee (BTK) is a restaurant franchise straight from Singapore. I love how they stay true to the melting pot of flavors that Singapore has to offer. Not to mention, all of their sauces are shipped directly from Singapore–now that’s true commitment to the authentic taste. For more on my dining experience with BTK, check out this blog post.
Now unto my big news on Boon Tong Kee. For the first time ever, BTK is having one big marketing campaign to celebrate it’s 3rd Anniversary! The concept of the BTK 2016 marketing campaign is that every month of the year should be celebrated because there is always something worth celebrating. In line with this, BTK took a look at each month’s individuality and characteristic and took this into account in the conceptualization of our upcoming promotional activities.
January: Month of Generosity
February: Month of Love and New Beginnings
March: Month of Courage
April: Month of Friendship
May and June: Months of the Family
July: Month of Loyalty
August: Month of Fun and Happiness
September: Month of Individuality
October: Month of Community
November: Month of Peace and Serenity
December: Culmination Month
To give everyone an idea of what’s coming, here are BTK’s top 5 events for the year that will be in the forefront of this exciting campaign!
The Top 5 events for Boon Tong Kee 2016:
March: Month of Courage
Experimental food showcase
It is in our nature to try new things, and experimenting with new flavors plays a big part in this. We’re bringing in an array of limited edition products exclusive to the month of March, as well as an internationally renowned Chef to showcase new Singaporean flavors and to provide a venue for our customers to create new experiences for themselves while dining at our restaurant.
July: Month of Loyalty
Launch of Loyalty Cards
International Food Showcase
This will be the first time BTK will be releasing it’s very own loyalty cards, and we assure you that this will be very rewarding to all our customers. On top of this, we will host an international food showcase at our restaurant for those who dine there.
August: Month of Fun and Happiness
Trivia nights for more fun at BTK
August for us is the month of fun and happiness, and we would like to project that through our brand as well. We will be having various games and contests throughout the month, specifically the Golden Ticket contest wherein our customers have a chance to win big prizes every time they dine at BTK. To top it all off, we will be hosting a series of intra-table competitive trivia nights!
September: Month of Individuality
Days of the week promo (A different promo every day)
We celebrate not only the individuality of people, but of our food as well! And because of this, we would like to feature our various products by showcasing how special they are. We will be having a different promo for a different product every single day!
December: Culminating Food Fair
BTK Celebration Fair
As promised, BTK 2016 will be very different as we have put new efforts into showing our customers just how much we love their support for us. Because of this, we remember all that has happened during the past months of our 2016 and celebrate it with a final culminating food fair open to the public!
For the month of February, BTK is bringing back the DIMSUM ALL YOU CAN Promo! I love this promo. I love that I can eat as much as I want for just 299 Pesos. I will definitely do this again especially because for every dish I eat, 3 Pesos will be donated to Pusong Pinoy. It may seem like a small donation but every little bit counts. Besides, the more you eat, the more you donate–now that’s guilt free eating. The first time I did unli dimsum, I lost count after 14 orders. Try it out and see if you can eat more than I did!
This promo is available in all BTK Branches; Rockwell Powerplant Mall, UP Town Center, and SM Mall of Asia.
For more information on Boon Tong Kee, visit their Facebook page and follow them on Instagram.
Follow me on Instagram, Twitter, Bloglovin, Tumblr and Facebook.
Cheers!