FASHION + MUSIC = THE OXYGEN X BILLBOARD COLLECTION

The fashion industry in the Philippines has a long way to go before it can compete with the likes of the Fashion Capitals of the world so it’s such a progressive feat that a local fashion brand, Oxygen, collaborates with an international brand, Billboard Music, to come up with an exclusive clothing collection. Inspired mainly by hip-hop and rock music, the collection of trendy everyday pieces was officially launched through an awesome fashion show that featured live musical performances by Sam Concepcion.

The Oxygen x Billboard Clothing Collection launch was held at the heart of the Trinoma mall—the Trinoma Actvity Center. The event space was decked out with everything Oxygen and Billboard. There were interesting photo booths, a music booth, a runway stage, and, of course, the Oxygen x Billboard clothing collection displays.

I especially had the best time at the topsy turvy photo booth. Pretty awesome effect, don’t you think?

The Oxygen x Billboard collection features tops, bottoms, and accessories influenced by the New York street fashion scene. Every day wear like graphic tees, pullovers, bags, and caps comprise the collection. The designs are mostly in black and white with pops of color here and there.

At the Billboard music booth, event goers were able to experience the world’s current music scene. The booth featured today’s top hits curated by the Billboard brand.

The crowd was amazing and so were the special performances by She’s Only Sixteen, Never The Strangers, Kat DJ, Sam Concepcion, and many more artists.

“Oxygen has always believed in allowing everyone to live their passion. For years, every effort of the brand has always been geared towards encouraging people to move out of their comfort zones and do things that allow them to leave a mark; to make a statement. The same ideology is what made us want to do this project with Billboard. Billboard is where it is today because the people behind it have been very brave and objective with who gets in their charts.”—Jeff Bascon, Oxygen Brand Director

Oxygen is a well-loved local fashion brand while Billboard, the world’s leading music publication, is the world’s premier source for trends and innovation in music. Their new partnership brought about a collection of awesome statement pieces that are also very wearable.

Oxygen’s latest collection combines two things that I absolutely love—fashion and music! The collection was showcased in the best way possible through a fashion show that featured the live musical performance of Sam Concepcion. Models were literally walking down the runway while Sam and his backup dancers were performing—it was spectacular. Fashion and music truly came together on this night.

Oxygen is all about celebrating individuality, boldness, and expression without compromising style. The brand’s goal with the creation of the Oxygen x Billboard collection is to come up with pieces that can help today’s youth experience, discover and celebrate their passion for music and fashion.

Check out the new Oxygen x Billboard collection available in all 78 Oxygen branches in the Philippines. For more information on the collection, visit Oxygen’s official website and Facebook page.